Sound Devices
Sound
Devices History
The name "Sound Devices" came to the company by accident - and possibly magic. While the founders of the company started business in July 1998 without a name (the working name was JAM Electronics, the company could not establish anything official without a name. Weeks passed without an identity.
It was debilitating working without a name. Every few minutes a new name would spark interest, only to be shot down for one reason or another. Many parents have the same feeling trying to find a suitable name for a newborn child. It is remarkable how many companies exist. Just when you think you found "the" name, you discover that it is being used somewhere that could cause confusion.
One day, while working in the original Park Ridge (Illinois) office, a box with the labeling "Sound Devices" was spotted high on a shelf of the shared office space. The box was filled with noise makers and audio toys belonging to the previous tenant. The name immediately stuck, and by the end of the day the company became Sound Devices. Sound Devices, LLC registered as a legal entity with the state of Wisconsin on July 22, 1998.
Photo of the "Sound Devices" box