Privacy Policy

We, Sound Devices, LLC, use your personal data to provide our audio, video, and wireless products and services to you, under the Sound Devices and Video Devices brands or through Audio Limited, a wholly-owned subsidiary of Sound Devices, LLC.

We have described how we collect, store, and use your data in this Privacy Policy. We take seriously our responsibilities to look after your data, and we are committed to protecting your privacy. There are steps you can take to control what we do with your data, and we have explained those steps in this Privacy Policy.

Here’s what you need to know:

Sound Devices, LLC is the data controller of the data which we collect from you, and as such we are responsible for your data, and control the ways your personal data are collected, and the purposes for which your personal data are used. Our address is: E7556 State Road 23/33 Reedsburg, WI 53959.

Depending on how you use our websites and services, we might collect the following kinds of information about you:

  • Your name and contact details (name, email address, postal address, telephone number)

    Whenever you:

    • Register a Sound Devices, Video Devices, or Audio Limited product with us
    • Fill in forms on our website (i.e. for Service Request)
    • Opt in to receiving messages from us
    • Enter a marketing competition
  • Communications with you (emails, letters, telephone calls, messages sent to us via social media platforms, feedback)

    Whenever you:

    • Get in touch with us
    • Respond to our requests for feedback
  • Information about you, your location and how you use our websites

    Whenever you:

    • Use our digital systems and services
    • Accept our cookies placed on your device
    • Open our marketing emails
    • Click on our banner/social media adverts
    • Fill in forms on our website
    • Get in touch with us
    • Respond to our requests for feedback
    • Opt in to receiving messages from us

The Data Protection Act 2018, as supplemented by the General Data Protection Regulation (GDPR), describes how organizations — including Sound Devices, LLC— must collect, handle, and store personal information. These rules apply regardless of whether data is stored electronically, on paper, or on other materials. To comply with the law, personal information must be collected and used fairly, stored safely, and not disclosed unlawfully.

According to the law, Sound Devices, LLC can only use your personal data if we have a proper reason for doing so, such as:

  • To fulfil a contract we have with you (i.e. warranties and customer support)
  • If we have a legal duty to use your data for a particular reason
  • When you consent to its use
  • When it is in our legitimate interests

Countries take a different approach to the use by companies of legitimate interests as a reason for processing personal data. We are aware of those different approaches in the countries in which we operate. We take that into account and respect those differences when we process your personal data. If we rely on our legitimate interests for using your personal data, we will explain that to you.

At no time is your personal data sold by Sound Devices, LLC to third parties, data brokers, advertisers, or data marketplaces.

Our reasons for using your personal data include:

  • To provide top-notch services to you
  • To communicate with you and manage our relationship with you
  • To personalize and improve your customer experience
  • To inform you about our news, firmware updates, and product offers that we think might interest you
  • To respond to complaints and to seek to resolve them
  • To test and improve our products and offerings
  • To manage how we work/partner with other companies that also provide goods and services to us and our customers
  • To run our business in an efficient and proper way
  • To fulfil our administrative purposes including accounting, billing and audit
  • To protect our business interests
  • To develop and manage our brands, products, and services

Our legitimate interests include:

  • Keeping our records up to date
  • Developing products and/or services and what we charge for them
  • Being efficient about how we fulfill our contracts, provide our services, and discharge our legal duties
  • Identifying ways to improve the way we deliver products and services to our customers
  • Identifying or defining types of customers for new products

Sound Devices occasionally sends out marketing news related to new product offerings, firmware updates, company news, and user stories. This information is offered for public viewing on our websites, social media sites, and sent to email lists generated from records kept on users who have “registered their products” with us or opted in to receiving such marketing announcements.

If you decide you do not want to receive emailed notices:

  • An “Unsubscribe” option is provided at the bottom of every email.
  • Send your request to Sound Devices Customer Support at [email protected].
  • Adjust your Communication Preferences via our online Privacy Preferences Form

We keep your data only for as long as we need it. How long we need data depends on what we are using it for, whether that is to provide services to you, for our own legitimate interests (described above) or so that we can comply with the law.

We will actively review the information we hold and when there is no longer a customer, legal or business need for us to hold it, we will either delete it securely or in some cases anonymize it.

We protect your personal data against unauthorised access, unlawful use, accidental loss, corruption and destruction.

We use technical measures such as encryption and password protection to protect your data and the systems in which they are held. We also use operational measures to protect the data—for example: by limiting the number of people who have access to the databases in which our registered users’ information is held.

We keep these security measures under review and refer to industry security standards to keep up to date with current best practices.

At no time is your personal data sold by Sound Devices, LLC to third parties, data brokers, advertisers, or data marketplaces.

However, for specified reasons, we do share some of your personal data with, or obtain personal data from, the following categories of third parties:

Your credit and debit card information: In order to process payments and prevent and detect fraud, we process payment card data through our payment card and fraud management services providers.

Suppliers who provide services to us: We sometimes share your data—with your consent— with other companies that provide marketing services. For example, if you have given us authorization to use information about (or images of) you and your gear in a user story and/or for promotional purposes, then that personal data may be shared with publishers of trade magazines, through online websites/services (i.e. YouTube), in marketing materials, and with the companies we use to approach you for marketing, research and feedback purposes as they relate to our product offerings and services. We will make sure that our suppliers respect your personal data and comply with data protection laws.

Government authorities such as border control and law enforcement: We sometimes have to provide your personal data to government authorities, such as customs officials, to ensure that you receive product/services or to meet our legal and regulatory obligations.

Performance Cookies:

A cookie is a text file containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. These cookies collect information about how visitors use websites, such as which pages visitors go to most often and if they get error messages. This helps us improve how our website works. Our use of cookies are described in this policy.

You do not have to accept cookies, but without accepting them you may experience reduced Site functionality.

The performance cookies we use are provided by third parties, though we retain control over how your cookies data is used. The following Performance cookies are used on our site:

  • Joomla / WordPress Cookies

    We use cookies provided by platforms (Joomla or WordPress) to study how visitors utilize our websites. This information helps us learn what products and pages are of greatest interest to our visitors. Beginning May 25, 2018, an opt out form is presented to first time visitors of our site. Additionally, you can also delete any cookies stored on your device at any time. There is no standardized way to remove/manage cookies, because that is based on the browser used (i.e. Google Chrome, Internet Explorer, Firefox or Safari). If you should wish to reject the cookies, you can delete cookies by going through the proper procedure associated with your browser. For more information about cookies, including how to set your internet browser to reject cookies, please go to www.allaboutcookies.org.

  • Google Analytics

    We use cookies provided by Google Analytics to help us learn how you got to our websites, measure the effectiveness of our advertising, and understand how visitors use our websites. The information helps us learn things such as what pages are more attractive to our visitors, which of our products most interest our customers, and the kind of offers our customers like to see. To opt out, go to: https://tools.google.com/dlpage/gaoptout.

We will only send data outside of the European Economic Area (‘EEA’) to work with our agents and advisers who we use to deliver services to you or to comply with a legal duty. If we do transfer data outside the EEA, we will make sure that it is protected in the same way as if it were being used in the EEA. We will use one of the following safeguards to ensure that it is protected:

  • Transfer the data to a non-EEA country which has privacy laws at least as protective as those within the EEA
  • Put in place a contract with the recipient of the data which means the recipient must protect the data to the same standards as required within the EEA, or
  • Transfer it to organisations which are part of the Privacy Shield. The Privacy Shield is a framework which sets out the standards for data to be sent between the United States and European countries. The Privacy Shield ensures that data is protected to the same standards as used within the EEA.

You are entitled to see copies of all personal data held by us and to amend, correct or delete such data. You can also limit, restrict or object to the processing of your data.

If you gave us your consent to use your data (e.g. so that we can send you marketing emails), you can withdraw your consent. Information about how to stop receiving marketing communications is explained under the heading ‘How can you manage any marketing messages received from us?’.

Please note that even if you withdraw your consent, we can still rely on the consent you gave as the lawful basis for processing your data before you withdrew your consent.

You can object to our use of your data where we rely on our legitimate interests to do so. We explained the legitimate interests on which we rely above under the heading ‘How do we use your personal data?’.

To raise any objections or to exercise any of your rights, you can send an email to us at [email protected] or you can write to us at ATTN: Data Protection, Sound Devices, LLC, E7556 State Road 23/33 Reedsburg, WI 53959.

When you get in touch, we will respond to you as soon as possible and where possible within one month. If your request is more complicated, it may take a little longer to reply to you, but we will respond within two months of your request. There is no charge for most requests, but if you ask us to provide a significant about of data for example, we may ask you to pay a reasonable admin fee. You may also be required to verify your identity before we can provide any information to you.

If Sound Devices, LLC decides to change this privacy policy, the changes will be posted on this page.

If you have any complaints concerning our processing of your personal data, please email us at [email protected] or you can write to us at ATTN: Data Protection, Sound Devices, LLC, E7556 State Road 23/33 Reedsburg, WI 53959.

Please note that you have the right to lodge a complaint with the supervisory authority which is responsible for the protection of personal data in the country where you live or work, or in which you think a breach of data protection laws might have taken place.

Customers in the European Union can contact the European Data Protection Supervisor by telephone on + 32 2 28 319 00, or by email to [email protected]. More information can be found at http://www.edps.europa.eu/EDPSWEB.

Customers in Germany can contact the Commissioner for Data Protection and Freedom of Information of Berlin (“Berliner Beauftragte für Datenschutz und Informationsfreiheit”) by telephone on +49-(0)30-13 889-0, or by email to . More information can be found at https://www.datenschutz-berlin.de/.

Customers in the UK can contact the Information Commissioner’s Office by telephone on 0303 123 1113, or by using the live chat service which is available through the Information Commissioner’s website www.ico.org.uk.

Customers in France can contact the Commission Nationale de l'Informatique et des Libertés by telephone on +33 (0)1.53.73.22.22 or by writing to the Commission at 3 Place de Fontenoy, TSA 80715, 75334 PARIS CEDEX 07, France.

Customers in Belgium can contact the Commission de la protection de la vie privée by telephone on +32 (0)2 274 48 00 or by using the online contact form available through the Commission’s website at www.privacycommission.be.

Customers in the Netherlands can contact the Autoriteit Persoonsgegevens by telephone on (+31) - (0)70 - 888 85 00 or by writing to the Autoriteit Persoonsgegevens at Postbus 93374, 2509 AJ DEN HAAG.

You can email us anytime at [email protected] or write to us at:

ATTN: Data Protection
Sound Devices, LLC
E7556 State Road 23/33
Reedsburg, WI 53959.