Author: mattwaddell

Libby, Matt, Jon, Jim – early days

“Before long, Brad Lovett decided to exit, and Jim Koomar and I both uprooted and moved from Chicago to Reedsburg, WI. There we established Sound Devices’ manufacturing division in a rented space within a company owned by the angel investor. We met Libby, who worked at said company, and hired her as our first employee (later Jim and Libby got married – our first SD marriage!). Libby has a math degree but turned out to be brilliant at mechanical engineering, and she replaced Brad Lovett as my primary engineering partner in crime. Jim, Libby, and I were the ‘three musketeers’ who set up all of the original manufacturing, and heavily collaborated on the design of the original products. Later on, Jon moved north to Wisconsin as well, and the four of us worked on all aspects of the business, designing products, finding and visiting vendors, talking to potential customers, creating ads, establishing a reseller network, setting up tradeshows, hiring employees, and everything else needed to get a company going. After many years of hard work and meticulous attention to detail, we designed many groundbreaking products (more on these in subsequent posts), and attracted and gained the trust of many customers. Slowly but surely, we became more well known, turned a profit, paid back the seed money, and bought our own 30,000-square-foot manufacturing building down the road from our original rented place in Reedsburg…”  

CEO Matt Anderson tells the stories behind the products

“Sound Devices started as nothing but a crazy idea inside my head. I had grown up creating little businesses mowing lawns, fixing bikes, repairing electronics, motorcycles, cars and such. I was heavily into music, and started building speakers and audio circuits as a kid. I eventually went to college, got a formal Electrical Engineering degree, and then was hired by a fantastic pro audio company, where I worked for several years. As I was nearing 30 years old, I figured it was time to give it a go on my own, designing and manufacturing audio equipment. I enlisted fellow engineer and friend, Brad Lovett, and we started drawing up plans. We first hired a lawyer to make sure we were squeaky clean legally, and then started planning from my basement outside of Chicago. Brad and I realized that – while we could handle the ‘tech side’ of things – if we wanted to be truly successful, we’d need more than just engineering. I then convinced Jon Tatooles and Jim Koomar to join us on the journey. They became the heart of the Sales and Marketing team. We found a good angel investor, did more planning, and then we incorporated. The four of us set up shop in a small office in Park Ridge [Illinois] above a paint shop – this is where we found the infamous box labeled ‘Sound Devices’ — our name was set, and we were on our way. I started designing what was to become the MP-1…”

Atlanta Mixer Mixer 2023 

Nov 3, 2023, 10:00 AM – Nov 5, 2023, 4:00 PM
Atlanta GA  US

Paul Isaacs and Gary Trenda are bringing the Astral series of wireless gear to Atlanta. They will participate in the weekend-long Mixer Mixer festivities and on Sunday, November 5th, will have a table set up at the IATSE 479 Offices from 9:00am-4:00pm to give hands-on wireless demos. They’ll have swag to give away and tips and tricks to share with you, so you won’t want to miss this event. 

Inter BEE 2023 

Nov 15, 2023, 10:00 AM – Nov 17, 2023, 5:00 PM
Tokyo JP

Are you planning to attend Inter BEE 2023? Visit our official distributor Tech Trust Japan Co. in booth no. 1314 to get a demonstration of our latest products. Our very own Vice President of Sales Vojtech Pokorny will also be on hand to answer any additional questions you may have.  

If you do visit Tech Trust’s booth, you’ll have an opportunity to win one of our special-edition silver MixPre-3 II mixer-recorders that were made in honor of Sound Devices’ 25th anniversary

Astral Wireless and MixPre Magic at Trew Audio Atlanta 

Oct 14, 2023, 9:00 AM
London GB

Don’t miss your chance to experience our newest Astral wireless gear – the A20-TX transmitter and A20-Nexus Go receiver – and our reliable MixPre mixer-recorders in person! Visit Trew Audio Atlanta on Saturday, October 14th, 9:00am-2:00pm, where Sound Devices Sales Manager Brad Baker will give hands-on demos be available to answer your questions. Sign up at  

Stargazing with Sound Devices: An Astral event   

Oct 13, 2023, 1:30 AM
Atlanta GA US

We’re joining with Gotham Sound Atlanta to host a demo day for the Astral family, including the new A20-TX and A20-Nexus Go. Our Sales Manager for the Americas, Brad Baker, will be on site to answer any technical questions as well as provide hands-on demonstrations. On Friday the 13th, the stars will align, so creep on down to have a good time. Snacks and refreshments will be served. RSVP at